I have been developing a marketing program designed to generate new business for my Realtor associates and myself.
During the past 5 years, a colleague of mine used this approach to generate leads – people who were, for the most part, in the early stages of thinking about buying a home.
He called these people and offered them an opportunity to meet informally to talk about their questions: how much home could they afford to buy? In today’s market, what kind of home could they expect to get? How would the different types of mortgage loan options affect their buying power, their taxes, etc.? What neighborhoods should they focus their search on? How are the schools in those neighborhoods? And so on. His objective was to help them answer their questions, and if it was in their best interest to buy a home now, to offer to get their mortgage financing fully pre-approved (subject only to an appraisal) before they find the home they want to buy -- thus enhancing their negotiating power and making the whole process much more convenient. After taking their loan application, he referred them to the Realtor partner whose listing had generated the lead in the first place.
Over the last 5 years, he has referred 556 qualified buyers to his Realtor partners, and 292 have already purchased homes – an average of 1 closing every month for each of his Realtor partners.
I want to emphasize that this is additional business he and his Realtor partners would not have received had it not been for this approach.
Now I’m ready to implement this program here, and I’m looking for energetic, forward-thinking, professionals like you to help me do it.
I would like to meet with you for about an hour so I can explain in detail why I’m so convinced that this approach will work for you as well as it has worked for other Realtors who have joined with lenders in this effort. In addition, I would like you to consider participating.
I look forward to talking with you.
Sincerely,
Derek Beisner
“Mortgage Specialist”
PS: Your participation in this program won’t require you to alter any existing relationships you may have with other lenders.
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