Invest in Your Business Think Like a CEO, Not an Employee
A critical mind shift must take place to become a successful Real Estate Agent. First and foremost, you must think of yourself as the company owner and understand what it takes to fill the position of Chief Executive Officer. Whether you run a company of one or a company of ten, size doesn't matter. The key is to think like an entrepreneur.
Superstar and mega-producer Marty Rodriguez of Glendora, CA, has been named Number One Agent worldwide by Century 21*‚ four out of ten years in the past decade. In 2003, she closed 473.5 transactions, which grossed $169 million. Marty believes the key to "superstardom" among Real Estate Agents results from reinvesting in their businesses.
"Reinvesting in my business has had everything to do with my long-term success," she emphasizes.
Back in 1991, 1992 and 1993 when Marty ranked Number One, the Real Estate market was spiraling downward from a significant boom that took place in the late '80s. Many Real Estate Agents dropped out of the business like flies. But, in '91, Marty distinguished herself from the competition by reinvesting in her marketing.
She understood the need to capture a greater market share as the pie began shrinking massively. Raising the volume on her proactive marketing campaign was the first step in taking her business to the next level.
Simply put, employees just sit around wondering what their company has planned to assist them in becoming successful. But entrepreneurs and CEOs constantly think about opportunities they can create to take their business to the next level.
Like Marty, make sure you are reinvesting in yourself and your business. Make sure you are treating your business as your responsibility, your own independent company. What all successful companies must have to begin with is start-up capital; money that is needed to fuel the business, making it independent and enabling it to flourish as a corporation. As a Real Estate Agent, it means reinvesting in yourself.
