Drip-Marketing Campaigns for FSBOs Be There When They Seek a Professional's Help
Do -it-yourselfers will always be a part of our society. But for many people, there comes a time when the frustration of doing it on their own far outweighs the cost of calling in a professional. When an individual who is trying to sell their own home arrives at this conclusion, you want to be the first person they call.
This can be achieved by initiating a "drip campaign." To do this, you must have a series of letters, flyers, or handouts that you send consistently to your FSBO targets. Successful drip campaigns are clearly systemized, so the process is easy to follow. There's no guesswork involved, and this can be easily delegated to one of your team members once the system has been set up. Here are a few tips for a successful FSBO drip campaign:
Tip 1: Send out tips that will help the seller learn more about how to successfully market their home.
By providing this value up front, you show sincere interest in helping them sell their home.
Tip 2: Make certain your mail stands out from the other mail they receive.
Printed envelopes generally get less attention than envelopes addressed by hand. It's also smart to include brief handwritten notes with each piece you send. Make sure your message is not delivered on a day when the usual junk mail and coupon mailers are distributed. You don't want to be lost in the shuffle.
Tip 3: Leverage technology such as databases and personalization software.
Database management software simplifies the creation of personalized letters. It's not difficult to find a font that looks like actual handwriting, and conveys a personal touch.
These are some of the things I do as part of my campaign to market my services to FSBOs. In many cases, people attempting to sell their own home become frustrated and end up turning to a professional Real Estate Agent.
Call me if you are interested in learning more about the co-op marketing opportunities I have to offer!
*RESPA laws require Real Estate professionals to pay a proportionate amount of the costs for co-op marketing and distribution. I have negotiated fair rates for printing and distribution with my vendors. (See http://www.hud.gov to access RESPA ruling 24CFR3500.14.)
